The Fundamental Attribution Error: Understanding the Bias in Our Judgments

When we observe the behaviour of others, we tend to attribute their actions to their character…

The Confirmation Bias: How Our Minds Trick Us

Confirmation bias is a term used to describe the tendency of people to interpret new evidence…

The Mere-Exposure Effect: Using Familiarity to Drive Brand Awareness and Sales

Have you ever noticed that the more you’re exposed to something, the more you tend to…

3 Ways The Mere-Exposure Effect Shapes Your Everyday Life

The Mere-Exposure Effect Have you ever noticed how certain things become more appealing the more you’re…

The Dunning-Kruger Effect: Why Overestimating Your Abilities Can Be Dangerous

Learn about the Dunning-Kruger effect, a cognitive bias in which people overestimate their abilities, and how…

5 Shocking Cases of Bystander Effect: What We Can Learn from Them

The bystander effect is a well-known psychological phenomenon where individuals tend not to intervene in emergencies…

11 Techniques to be an Upstander: Empowering Yourself to Overcome the Bystander Effect

Have you ever witnessed someone in distress and didn't know how to help? Did you feel…

The Abnormal Psychology of Love: 8 Steps to understanding and Improving Your Relationships

Love is one of the most profound human experiences, and yet it can also be one…

The Power of Abnormal Psychology: 7 Techniques for Coping with Stress and Anxiety

Abnormal Psychology is a fascinating and rapidly growing field that has the potential to transform our…