The Psychology of the Self-Serving Bias and How to Overcome It

As humans, we have a natural tendency to view ourselves in a positive light. We want…

The Self-Serving Bias: Understanding How It Can Outrank Other Websites

Have you ever wondered why people tend to take credit for their successes but blame external…

The Fundamental Attribution Error: Understanding the Bias in Our Judgments

When we observe the behaviour of others, we tend to attribute their actions to their character…

The Confirmation Bias: How Our Minds Trick Us

Confirmation bias is a term used to describe the tendency of people to interpret new evidence…

The Mere-Exposure Effect: Using Familiarity to Drive Brand Awareness and Sales

Have you ever noticed that the more you’re exposed to something, the more you tend to…

The Dunning-Kruger Effect: Why Overestimating Your Abilities Can Be Dangerous

Learn about the Dunning-Kruger effect, a cognitive bias in which people overestimate their abilities, and how…

5 Shocking Cases of Bystander Effect: What We Can Learn from Them

The bystander effect is a well-known psychological phenomenon where individuals tend not to intervene in emergencies…

11 Techniques to be an Upstander: Empowering Yourself to Overcome the Bystander Effect

Have you ever witnessed someone in distress and didn't know how to help? Did you feel…